it has been announced that Amazon will be the official sponsors of this year’s ‘Great  British Bake Off’.

How exciting is that?! Not only does it indicate that the show will return this year, but it’ll also be mean more advance and changes in regards to the show. In the case of the ninth season of the ‘Great British Bake Off’ in the wake of the Amazon sponsorship, the focus would be on Amazon’s Echo speakers and the advantages of using the Alexa voice service. Speaking on the new partnership Jonathan Lewis, Head of Digital and Partnership Innovation at Channel 4, said that it’s a “…great testimony to the success of Bake Off’s debut on Channel 4 last year.”  

In wake of the sponsorship, they’ll be an additional show called ‘Bake Off: The Professionals’ presented by comedian Tom Allen and Liam Charles, who was a popular baker from the last series (Season 8). Both Allen and Charles will be joining reowned and celebrated pastry Chefs Cherish Finden and Benoit Blin.

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