VICE x Channel 4 have once again increase their duo found partnership meaning that over 900 hours of content will officially become available for All 4 viewers and the audience; in addition to the 200 hours of new programming and more than 700 hours of content from VICE’s diverse archive.
Known for its youth-media and alternative programming platform has included all of the box sets of many of their smash hit documentaries from the unheard, unvoiced and unknown issues that are and have been affecting our world. These include the likes of Hate Thy Neighbour; Emmy-nominated travel documentary Gaycation; Michael K Williams’ Black Market; returning global fashion series States Of Undress; and in-depth series exploring the tattoo scene Needles and Pins. All 4 viewers will also get to see new upcoming content that have been freshly releasing in celebration of their new cross-promotional strategy. There’s s general optimistic prospect these new programmes and collection classic will increase social media exposure. Speaking on the new partnership CJ Fahey has high hopes that: the partnership ”…also allows us to further our commitment to increasing the reach of our content and finding new audiences on a range of platforms and windows.”
This will be the first time that Channel 4 has made a huge partnership with an external brand.