After co-writing Emeli Sande’s track “More Than Anything” that was placed on Rudimental’s “Home” album, Ms Wilde has begun her own time to shine with the mix of her love for soul with the South London attitude with both the release and the colorful music video for her single “Cry For Me”.
With the music video being comical and challenging the restricted masculinity that has been built in Western society, Wilde shows her frustration about “…guys who cant connect emotionally because they think it makes them less of a man…” With the single written at Ne-yo’s music studio in the States, Wilde’s debut brings a marriage between both US and UK influences of soul. As the single is both commercial for audiences and yet listenable thanks producer Kizzo also penning the track.
Could she be the UK answer to Meghan Trainor perhaps? Maybe a maturer version with her bold vocals. Still, the girl is making it straight to the fast lane of pop. The single itself is warm and testament to the singer’s moniker’s self with the underlining message that “Real men can cry!”