Liv Lovelle saturates herself with the sounds of the 60s, 70s and 80s soul-inspired instrumentals against the pop-R&B and the effect is an ambience of new-R&B defined by her own rules with fresh “All That Matters”.
The single is a warm-transition from her debut “Way Too Much”, which is heavily driven by an aggressive pop sound. Nevetherless, the track resonated with a lot of listeners as the standalone single itself earned her 85k Spotify stream plays, including two remixes from Xenomania.
Already claiming this track fit for a movie soundtrack, we feel that this unique sound sets the new chapter for Liv Lovelle. She’s being currently mentored by Nic Gatfield (Amy Winehouse and Radiohead). The melting between 1960’s Motown, 70’s soul or 90’s R&B has not only made “All That Matters” a luscious single to UK Soul but rejuvenates the idea of ever innovating the world of pop, as she has raspy but stellar vocals that will see her gain more interests in the world of music.