Pure London is back! Revamped and fashion upgraded to the 100. The images from their behind-the-scenes photoshoot shows us that this event can’t afford to be missed (more images are on the site).

Behind The Scenes - Model posing for a shot

Image: www.purelondon.com

Behind The Scenes - Photographer taking a shot of the model posing against the wall

Image: www.purelondon.com

Behind The Scenes - Model posing for a shot

Image: www.purelondon.com

The biggest and must-go fashion exhibition returns with it’s fashion forward forecast, expertise and trends of Autumn/Winter 2014 brought to you by fashion forecast powerhouse WSGN.

The question on every fashionista lips: What are the upgrades? Well…

The catwalk has been relocated. Well, that’s what we assume reading through the newsletter.

“Premium ready-to-wear collections with a confident edge.’‘ Be prepared for envious pieces to ready for purchase.

 Five New Show Sections! These are:

Agenda – Sophisticated, distinctive pieces that will make one either a confident hero/heroine

Aspire –This is for the stylish contemporary dresser. It’s giving work and casual wear a modern upgrade.

Allure – Classic red-carpet celebrity elegance for day, night and occasion wear. Comtemporary modern, yet timelessly classic.

Spirit – Dedicated to everything street fashion. Everything electric, youthful, denim and retro will be found in this section.

Accessories & Footwear

Pure London put this section as “The season’s spectrum of must haves from clutches and totes to pistol boots and statement accessories.” Guess we better save more money then.

While we’ll looking forward to the talks, shows and of course, the shopping we’ll definitely be on the look out for emerging, upcoming designers and brands. After all, they’ll make interesting pieces. So they’ll always have their time to shine with us.

If you haven’t done so already. Register to gain entry to the event and make sure that you keep the details of your e-badge in order to gain  entry to the event. Pure London will once again take place at the London Olympia on the 9th-11th February next year.

To have an idea what to expect, watch this video.


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