L’Oreal has begun to listen to their consumers and expand their True Match Foundation to 23 shades.

We’ve all seen the campaign before in the past, as it had the likes of Beyonce Knowles. However, in the wake of the diversity and social media. L’Oreal has selected a mix of 23 inspirational beauty bloggers, presenters, singers and influencers to make a campaign that not only reflects the picture of Britain, but represents the diversity of beauty in every shade.

You got the likes of presenter Sarah-Jane Crawford, Cheryl Cole, Gary Thompson (aka The Plastic Boy), Radio 1’s Clara Amfo, Jennie Jerkins, Ameena, Grace Victory, Style Suzi, Fro Girl, Yamsin Chanel, Katie Piper and 4Music Presenter AJ Odudu.

These a small selection of video but we encourage all our readers to #WriteYours via Loreal’s #YoursTruly True Match.


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